Annual report writing: telling the story behind the results

Client

ING

Sector

Financial services

Services

Strategic content
Annual reports

The client

ING is a leading European universal bank. Its more than 60,000 employees offer wholesale and retail banking services to customers in over 40 countries. Fuelled by a purpose of ‘empowering people to stay a step ahead in life and in business’, ING plays an important role in promoting and supporting economic, social and environmental progress.

The goal

As a listed company, ING has a responsibility towards its shareholders to report fairly on its yearly progress. This makes its annual report an essential resource for presenting where the company stands a year on from its last publication.

ING hired Stampa to support in the creation of its 2023 annual report – from the earliest stages of sourcing information among internal stakeholders to finalisation, with writing, editing and project management in between. Stampa worked closely with ING’s annual report team to coordinate on messaging, consistency and tone of voice.

From the earliest stages of sourcing information among internal stakeholders to writing, editing and project management in between, Stampa worked closely with ING’s annual report team to coordinate on messaging, consistency and tone of voice.

The result

As well as giving an insight into ING’s strategy, business activities and performance, the 2023 report included further enhanced disclosures around ING’s climate ambition and its efforts to support customers in their sustainable transitions. For the first time, it included a dedicated ESG section ahead of the introduction of the Corporate Sustainability Reporting Directive.