Are you looking for a PR agency? Since 2008, Stampa has been a go-to PR agency in the Benelux, building and protecting the reputations of clients across the finance, FMCG, technology, and energy sectors, to name a few.
The entire communications process fits under our remit, from developing a media strategy or planning a PR campaign through to implementation and monitoring impact. Our strategic advice pairs with our flawless execution, which includes creating plans, formulating messaging, selecting appropriate journalists, drafting copy and more. This holistic public relations service ensures your corporate reputation is carefully managed.
As a PR agency with offices in Amsterdam, London and Brussels, we’re well positioned to support clients looking to expand their media presence to a wider UK and Benelux audience. Our team of former journalists have a deep understanding of the media environment, as well as the qualities that can make your message stand out.
With years of experience between us at major news outlets like Reuters, Bloomberg and Het Financieele Dagblad, we’ve built up an extensive media network that we regularly use to our clients’ advantage, helping them secure coverage in tier 1 and trade publications. We are particularly well-connected with financial and business media in the Netherlands, UK, Belgium and Luxembourg. After all, to have the biggest impact and gain maximum coverage, your story needs to reach the right audience at the right time.
It starts with solid research. This provides insight into what others are saying about your company, your brand and your products, and helps us understand the factors influencing your perception among your most important stakeholders.
We develop detailed PR plans tailored to your company’s specific needs. We advise on and develop your key messages and themes, identify your target audience and most relevant media channels, and help you define your communication goals
We raise awareness of your company, products and expertise, create recognition of your company’s relevance or establish thought leadership on key topics and themes. We create goodwill for your organisation, deal with potential crises in an authentic way or build understanding for an internal reorganisation.
We use a broad range of PR tactics and tools to put your PR plan into action. We write multilingual press releases and offer media advice. We draw up in-depth Q&As to anticipate difficult questions, write corporate brochures, annual reports, social media updates, SEO content, advertorials, columns, op-eds, and other customised content.
As former journalists, we understand the pressure editors are under in today’s 24/7 news environment and know how to make your PR message stand out. We’ll carefully select the angle and the journalists we pitch to in our network of contacts. We are well-connected with financial and business media in the Netherlands, UK, Belgium and Luxembourg.
Our media monitoring team keeps tabs on coverage about your company in print, online and social media. Our reports, in English or Dutch, range from daily press summaries to monthly evaluations and comprehensive PR audits that assess the impact of our PR efforts.
The function of a PR agency is, in essence, to ensure a company’s message is understood and its reputation is protected. As well as its in-depth understanding of how to make your message land and of the media ecosystem, the greatest asset of a PR agency is its relationships with journalists – and knowing what makes them tick.
News of your company’s successes deserves to find a wide audience, but it’s unlikely this will happen on its own. Taking a proactive approach makes it much more likely your story will gain traction. And when a crisis hits, being on the front-foot is key. Whether in good times or bad, a PR agency helps you have greater control over your message.
There’s no more effective way to build your reputation than relying on the media to do it for you. Customers and stakeholders are influenced by the view of a respected third party. Having a public voice praise your organisation lends it credibility, sometimes more so than if you were to advertise your own success. It also provides an opportunity to demonstrate your knowledge and expertise. Good media coverage shows off your capabilities, achievements, and people.
If journalists know they can turn to your organisation and your experts for industry insight and information, this gives you the chance to lend your voice to the (inter)national conversations, whether that be the latest European Central Bank decision or developments in the renewable energy landscape. This helps to build trust and positions your organisation as a market leader.
As your business expands across borders, it can help to generate interest through media channels. A PR agency with an international footprint can help you coordinate your message across countries while retaining a local touch. Plus, the media operates differently in each country; some, for instance, will allow you to check quotes given in an interview before publication, while others won’t.
Stampa’s offices in Amsterdam, Brussels and London help us to offer a full Benelux and UK service to clients with a broad European base.
Direct versus indirect customer approach
Both content marketing and public relations are all about distributing valuable information. With content marketing, you’re trying to build a direct relationship with your audience. You build trust by providing the quality of information your clients need. Public relations is more about forging an indirect relationship with your audience. You approach the right journalists in the most effective way, so they’ll want to write a story about your organisation, its views, services, or employees.
Media: owned versus earned
With content marketing, you publish your content on your own media – a website, newsletter, YouTube channel, podcast, custom magazine or any combination of such channels. You are a media owner – hence ‘owned’ media. Public relations ‘earns’ its coverage. Your organisation gains credibility because established newspapers of large news sites are writing about it. It’s the free kudos of third-party endorsement.
Timing of message
For content marketing, it matters less when exactly you publish your blog post or video. That’s because you’re building a long-term relationship with your reader. In public relations, careful timing is crucial. Your press release has a far greater chance of being covered when it plays into the news of the day. And every minute counts when you’re working to meet a journalist’s deadline.
Tracking the success of a public relations campaign is mostly done by measuring the number of earned media clippings and impressions. Content marketing, so much of which is digital, tends to be measured more in terms of clicks through to other web pages.
Corporate reputation management is all about maintaining the quality of your brand among both internal and external stakeholders. Because ultimately, your organisation’s reputation is its most valuable currency; it’s how you generate interest in your products, build trust with customers, and attract new talent. But the adage that ‘all good things take time’ is particularly relevant when it comes to your reputation. It’s something to cultivate and nurture, rather than expecting results overnight. And while your public perception needs protecting in times of crisis, it can also be the very thing that protects your organisation if it’s already in a strong position.
To manage your reputation, it’s important to first understand it. That’s why market and competitor research is so important, to get a sense of what people are saying about your organisation and about other industry names. Then it becomes a question of planning and execution, capitalising on opportunities to grow relationships with stakeholders. And throughout this process, it’s helpful to monitor impact to see what is really landing with your audience.