Media training for corporate professionals
In today’s fast-paced digital age, effective communication is essential for individuals and organisations alike. Media training has emerged as a crucial skill to navigate the complex, ever-evolving media landscape. Whether you’re a public figure, a corporate spokesperson, a government official, or simply someone looking to enhance your communication skills, media training courses offer a valuable set of tools and techniques to engage effectively with the media and the public.
Our complete training offering
Media training
Be fully prepared before you engage with the media. Learn how to handle difficult questions, understand journalists’ interview tactics, and get your message across. As former journalists, we guide you through the maze.
Writing training
Clear, concise, and persuasive writing is an essential skill for every corporate communicator. Whether you want to brush up on basic skills, or take your writing to the next level, our professional writers can help you.
Presentation training
A speech or presentation can be a huge opportunity to tell your story – so make it count. We can help you craft the perfect words for the occasion, and sharpen your presentation skills for maximum impact.
Stampa has been providing expert media training courses in Amsterdam, London and Brussels since we launched in 2008.
With years of experience in corporate communications, PR consultancy and journalism, Stampa’s consultants can train you to prepare for media interviews and to enhance the power of your writing and presentations. Our media training courses can be tailored to your needs, for small and large groups.
Media training is an indispensable skill in the modern communication landscape. Our training courses equip individuals with the tools to communicate effectively, manage public perception, and enhance credibility.
It offers a valuable skill set to help you navigate the complexities of media interactions, ensuring your message is heard and understood in an increasingly noisy and competitive world of communication.
In an era where information is shared at lightning speed, media training is a powerful asset for anyone looking to make a positive impact through their words and actions.
How we work
We offer in-person media training workshops in Amsterdam, London and Brussels, or remotely if you prefer.
Media training is a structured process designed to prepare individuals for interactions with the media. It encompasses a wide range of skills, including public speaking, interview techniques, message development, crisis communication, and media literacy. The overarching goal of media training is to help individuals convey their messages clearly, confidently, and with authenticity while managing the potential challenges and risks associated with media exposure.
Professional training is essential before engaging with the media. It helps you to communicate clearly, concisely and with conviction. You will learn how to deal with difficult questions, tackle tricky journalists, and avoid concealed traps. As former journalists, we can guide you through the maze.
Effective communication: One of the fundamental purposes of media training is to improve an individual’s ability to communicate effectively. In interviews or press conferences, being able to convey your message clearly and succinctly is essential. Media training equips individuals with the tools to do this, whether the topic is personal, corporate, or political.
Managing public perception: In an age where information spreads rapidly through social media and news outlets, managing public perception is critical. Media training helps individuals to control their narratives and counteract any negative or inaccurate information. It provides strategies for responding to challenging questions, addressing crises, and maintaining a positive public image.
Building credibility: The way you present yourself in the media can significantly impact your credibility. Media training teaches techniques to project confidence and authenticity – qualities that enhance an individual’s or organisation’s credibility in the eyes of the public.
Adapting to different platforms: Media training also helps you adapt to different platforms on which you may need to communicate, including traditional broadcast media, social media, and podcasts. Each platform requires its unique approach, and media training helps individuals adapt their communication style accordingly.
Crisis communication: During times of crisis, media training is invaluable. It equips individuals with the skills to respond effectively and with the right tone, helping to mitigate potential damage to their reputation or organisation.
Media training typically involves several key components:
Message development: Defining clear and concise key messages that align with an individual’s or organisation’s goals. These messages serve as the foundation for all media interactions.
Interview techniques: Learning how to respond to questions effectively, stay on message, and bridge back to key points when necessary. This includes managing tricky or confrontational questions gracefully.
Media literacy: Understanding how the media operates, its agenda, and how journalists work. This knowledge allows individuals to navigate media interactions with a deeper understanding of the process.
Presentation skills: Developing effective public speaking and presentation skills, including body language, tone, and non-verbal communication.
Simulation and practice: Simulated interviews and practice sessions to apply the techniques learned in a safe and controlled environment.
Feedback and improvement: Constructive feedback from trainers and peers helps individuals continuously refine their communication skills.
Media training works best when you define the messages you want to communicate and learn how to get them across, even in the most unpredictable circumstances.
- Media role play A critical part of a media training is role play. As former journalists, we know how to ask the most difficult questions, helping you prepare for any media encounter. With practice interviews and feedback on your answers and technique, you will learn how to stay on message and in control.
- Professional media trainers Our trainers were once on the other side of the microphone, as senior journalists at news organisations such as Bloomberg, Reuters, AP, Dow Jones, Het Financieele Dagblad, NRC Handelsblad, De Telegraaf and De Tijd.
- Handling journalists Learn the tips and tricks for handling different types of journalists and interview. Is it ok to ask for a quote check? Are you ever ‘off the record’?
- Location: Amsterdam, London or Brussels Step away from your office, so that you’re completely free and don’t get disturbed. We offer in-person training in Amsterdam, London or Brussels, or remote if you prefer.
- Duration: from three hours to an entire day Effective media training needs time and practice. From one-on-one training to small group sessions, we adjust the content and duration to suit your needs.
- Repetition: a few times a year If your organisation has any ongoing risk of facing a crisis, and has already established an issues and crisis management plan, we advise you to refresh your media training a few times a year. This way, your team is always prepared with the right messages and techniques.
We offer in-person media training in Amsterdam, London and Brussels, or remote, if you prefer.