CCEP Employee Newsletter Case Study
Strengthening employee engagement across an expanding multinational

Client

Coca-Cola Europacific Partners

Sector

FMCG

Services

Strategic content
Sustainability communications

The client

Coca-Cola Europacific Partners (CCEP) is one of the world’s leading consumer goods companies, with 33,000 employees in 29 countries. To keep its large and international workforce informed, the company publishes a monthly employee newsletter, ‘Source@CCEP’. The newsletter is sent to 2,800 senior managers across the company, sharing strategic news, highlights and leadership messages.

The goal

In 2019, CCEP hired Stampa to help improve the quality and strategic alignment of the stories in Source@CCEP, co-ordinate the gathering of news, write and edit content from across markets, and publish and send the newsletter.

This role became even more important in 2021, when CCEP expanded its geographic footprint from Europe to the Asia Pacific, with an additional business unit joining the company. Source@CCEP has been an important channel for building cohesion, awareness and understanding among this expanded group, with Stampa serving as a corporate news hub.

“Stampa have been a huge part of the ongoing success of Source@CCEP, which is playing a vital role in keeping our colleagues connected and informed as the business grows. We really value Stampa’s support and guidance as we continue to evolve our approach.” Nicholas Carter | Director of Corporate Communications at Coca-Cola Europacific Partners

The result

Stampa’s expertise in internal communications and 15 years of experience serving clients in the Coca-Cola system has helped ensure that Source@CCEP is seen as a core channel for employee communication across the expanded group.

Every month, Stampa’s team gathers news from multiple international markets, working in close collaboration with CCEP’s group communications team. The newsletter is published using a professional enterprise employee communications platform, allowing the CCEP team to track and optimise engagement.

Thanks to the success of Source@CCEP, the CCEP communications team has engaged Stampa to produce and publish another internal group newsletter focused on sustainability news, best practice and knowledge-sharing. ‘Sustainability in the News’ is aimed at Board members and other senior leaders, and published to coincide with Board meetings throughout the year.

CCEP Case Study Employee Newsletters

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