One times square 02full 20220509
Securing top-tier coverage for Jamestown’s One Times Square redevelopment

Client

Jamestown

Sector

Real estate

Services

PR strategy & execution

The client

Jamestown is a design-focused real estate investment and management firm with a 40-year track record and a mission to transform landmark buildings into community hubs. This global company brings new life to iconic buildings to create new destinations and resources for local communities, creating innovative, dynamic, mixed-use spaces while simultaneously preserving cities’ pasts.

Striking examples of Jamestown’s approach are the iconic Groot Handelsgebouw in Rotterdam – with which Jamestown debuted on the European market in 2019 – and the world-famous One Times Square building in New York, which Jamestown is renovating into an immersive 21st century visitor centre for New York City with AR-VR integrated brand experiences.

The goal

As part of Stampa’s work to build Jamestown’s European profile and brand awareness, we cultivate relationships with key top-tier media. This careful relationship-building with leading global newspaper the Financial Times, for example, led to an interview with Jamestown president Michael Phillips, and generated extensive reputation-enhancing coverage.

"Stampa is our invaluable PR partner as we expand Jamestown’s presence and profile in Europe. Their knowledge of the European media landscape, strategic advice, strong journalist relationships and dogged pursuit of results are significantly helping promote and protect our reputation as we build our business internationally." Lisa Serbaniewicz | Director of Communications, Jamestown

The result

Stampa’s understanding of what makes a good news story, carefully considered and persistent approach resulted in Jamestown and One Times Square being covered in three separate pieces in the Financial Times: a news story about the redevelopment, an interview piece with Michael Phillips, and a piece citing the building’s new focus on immersive technology.

“Times Square has served as the crossroads of the world for more than a century, and One Times Square is at the centre of that global stage,” Michael Phillips was quoted as saying in the FT. “The building’s next chapter will build on that legacy, creating a new destination in the heart of Times Square for the next generation.”

 

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