The goal

Subway commissioned Stampa to support its internal People & Culture strategy, what they call The Human Ingredient. The aim was to win the hearts and minds of Franchisees and Store teams, giving a voice to peoples’ stories and creating brand love that create a strong community and allows Subway’s stakeholders to live and breathe the Subway values.

The set of targets included:

• Creating a consistent tone of voice
• Improving Franchisee’s sense of belonging to the Subway family and build brand love
• Developing a better sense of shared community, identity and values
• Showcase people stories, showcasing inspiring success and ‘local heroes’
• Building pride to help inspire and motivate Franchisee and Store teams
• Deepening brand interest and engagement.