| Insights September 9, 2025

Do you need a change communications plan?

Change is constant but communicating it well takes planning and skill.

Whether you’re guiding employees through a restructure, merger, acquisition, or rolling out a new strategy, the way your organisation communicates during change impacts morale and your company’s long-term reputation. Communicating change also presents a huge opportunity to inspire colleagues and drive engagement.

Managing communications during organisational change is vital to help employees, customers, partners, suppliers and other external stakeholders stay informed. For internal audiences particularly, it’s a chance to ask questions and share concerns.

At Stampa, we help businesses bring their change programmes to life, and communicate them clearly, with purpose, understanding and empathy.

Here’s our checklist for effective change comms:

Set a clear purpose for your change communications from the start. Securing trust to help successfully realise your businesses objectives is essential, whether you’re looking to drive growth, introduce new ways of working or bring people together after organisational change

Equip your leaders to communicate credibly; craft leadership comms that set a clear direction, make the case for change and strike the right tone

Map stakeholder groups and define clear processes, roles and timelines

Create a clear, compelling and timely narrative and develop engaging toolkits, infographics and animations tailored to your audiences

Make the most of management information cascades so your communications are timely, aligned and responsive

Use FAQs, templates and other resources to help managers guide their teams through change

Build connection and empathy by sharing leadership updates and real-life stories from all corners of your organisation which bring the benefits of change to life