Financial crisis? Keep calm and communicate more
In a financial crisis, keep calm and communicate more.
The recent market turmoil, triggered by the ongoing global uncertainty about US policy and tariffs, has left investors rattled and portfolios bruised. Amid the political and financial volatility, one thing remains constant: the need for calm, clear and confident communication.
In the past week, financial comms teams have ramped up their communication with clients, as many are understandably spooked and seeking reassurance and proactive strategic advice. At Stampa, we see moments like these not just as challenges, but as opportunities for thought leadership, with clients and the media alike. It’s not often that financial and markets news lead the headlines, day after day.
Whether it’s a fund manager addressing dramatic market movement or a multinational company navigating shifting trade policies, leaders who speak with expert insight and clarity can shape the narrative. Proactive companies – who have key messages and PR strategies in place – are better positioned to adapt quickly to any situation, responding to questions from employees, getting ahead of client concerns with timely, informative updates, and ensuring spokespeople are available to speak to the media at short notice.
Silence leaves a vacuum, and one that others will gladly fill. Frequent, calm and open communication helps temper uncertainty and build long-term trust with stakeholders – who look to leaders for guidance in chaotic times.
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