Building thought leadership and brand awareness for FRITZ!

Client

FRITZ!

Sector

Technology

Services

Strategic content
PR & thought leadership
Community management

The client

Founded in 1986, FRITZ! is a Berlin-based tech company and Europe’s leading manufacturer of network solutions (FRITZ!Box) aimed at small businesses and consumers. All FRITZ!’s products are best-in-class for data security and trusted technology. All FRITZ! software and hardware are developed and produced in Europe. This matches perfectly with Europe’s increased focus on digital sovereignty, trusted technology, and cybersecurity.

The goal

FRITZ! came to Stampa to help raise its profile and brand awareness in the Benelux. FRITZ! sought a balance between proactive local community management for channels such as YouTube, Instagram, LinkedIn, X, and Facebook and strengthening its corporate PR profile through thought leadership, high-profile interviews, and speaking opportunities. Stampa straddles both: activating the right influencers while driving corporate PR with targeted media relations on themes like digital sovereignty and cybersecurity.

Stampa’s first project was to guide FRITZ!’ outreach at Mobile World Congress (MWC) in Barcelona, supporting the press release, managing targeted media invitations, and providing on-site PR support. With over 100,000 attendees from over two hundred countries, MWC Barcelona is the world’s largest mobile and connectivity trade show, focused on mobile, telecom, AI, and connectivity.

Our aim was to generate interest from trade, national, and international media, and position FRITZ! as an industry leader, while also delivering strong social content and influencer engagement.

The result

Journalists from local media and international press, as well as leading influencers, were invited to MWC by Stampa and joined FRITZ!’ famous tapas event in the evening. Executives, journalists, and influencers mingled easily over tapas in a fun and relaxed atmosphere. We also organized one-on-one meetings with senior FRITZ! executives to deepen relationships and provide additional context for coverage.

Stampa’s outreach secured in coverage across a wide range of Benelux publications and strengthened FRITZ!’s relationships with journalists and influencers as well as other key players in the tech space. Stampa also drafted, localized, and distributed content to highlight FRITZ!’ strengths around MWC.

This full-service approach resulted in good coverage and interest in FRITZ! throughout Benelux as well as building longer-term relationships with tech journalists, influencers, and nationals. Stampa’s proactive community engagement further strengthens FRITZ!’s outreach across channels and audiences.