Client
FRITZ!
Sector
Technology
Services
Strategic content
PR & thought leadership
Community management
The client
Founded in 1986, FRITZ! is a Berlin-based tech company and Europe’s leading manufacturer of network solutions (FRITZ!Box) aimed at small businesses and consumers. All FRITZ!’s products are best-in-class for data security and trusted technology. All FRITZ! software and hardware are developed and produced in Europe. This matches perfectly with Europe’s increased focus on digital sovereignty, trusted technology, and cybersecurity.
The goal
FRITZ! came to Stampa to help raise its profile and brand awareness in the Benelux. FRITZ! sought a balance between proactive local community management for channels such as YouTube, Instagram, LinkedIn, X, and Facebook and strengthening its corporate PR profile through thought leadership, high-profile interviews, and speaking opportunities. Stampa straddles both: activating the right influencers while driving corporate PR with targeted media relations on themes like digital sovereignty and cybersecurity.
Stampa’s first project was to guide FRITZ!’ outreach at Mobile World Congress (MWC) in Barcelona, supporting the press release, managing targeted media invitations, and providing on-site PR support. With over 100,000 attendees from over two hundred countries, MWC Barcelona is the world’s largest mobile and connectivity trade show, focused on mobile, telecom, AI, and connectivity.
Our aim was to generate interest from trade, national, and international media, and position FRITZ! as an industry leader, while also delivering strong social content and influencer engagement.
"Stampa really rose to the occasion at MWC, arranging interviews, generating interest with trade and national media, and building relationships with key players for FRITZ! inside and outside the organisation. They also have a deep understanding of the FRITZ! brand, our values and our technology, which helps them translate complex topics into compelling stories. The team is engaged, proactive, and friendly, and we truly enjoy working with them on a day-to-day basis as an extension of our team.”Samira Jordan, International Communications Manager at FRITZ!
The result
Journalists from local media and international press, as well as leading influencers, were invited to MWC by Stampa and joined FRITZ!’ famous tapas event in the evening. Executives, journalists, and influencers mingled easily over tapas in a fun and relaxed atmosphere. We also organized one-on-one meetings with senior FRITZ! executives to deepen relationships and provide additional context for coverage.
Stampa’s outreach secured in coverage across a wide range of Benelux publications and strengthened FRITZ!’s relationships with journalists and influencers as well as other key players in the tech space. Stampa also drafted, localized, and distributed content to highlight FRITZ!’ strengths around MWC.
This full-service approach resulted in good coverage and interest in FRITZ! throughout Benelux as well as building longer-term relationships with tech journalists, influencers, and nationals. Stampa’s proactive community engagement further strengthens FRITZ!’s outreach across channels and audiences.