Lying about honest chocolate

Fake news as publicity stunt? Sad!


By issuing a hoax press release, Dutch chocolate maker Tony’s Chocolonely won no friends in the media, and did nothing for the reputation of business, or of PR. Instead, they added to that fast-growing global problem: fake news.

Six reasons why you need a corporate newsroom


Thinking and acting like a media organisation is a growing trend among larger companies, giving rise to a new breed of corporate newsrooms.

Stampa is seeking a communications professional


Corporate communications and content agency Stampa is looking for a talented new team member to support the further growth of our business in Belgium.

Stampa’s Heleen de Graaf in Intermediair: “Success in PR is putting your client in the spotlight”


As newspapers and magazines are struggling, many journalists are moving into PR. Is that a logical career switch or is it a shift to ‘the dark side’?

Email Embarks on New Era of Employee Engagement


With so much information competing for your employees’ attention, how do you cut through the inbox clutter with emails they actually want to read?

Five differences between content marketing and public relations (and one important similarity)


Some people think of content marketing as the hip and trendy cousin of public relations, but there are important differences between the two. And there’s also one key similarity to consider.

Stampa to present webinar on corporate newsrooms in January


Stampa directors James Curtis and Abigail Levene will discuss the why, what and how of ‘corporate newsrooms’ in a live webinar with Newsweaver on 25 January 2017.

Beware the photo shoot


If you’re being interviewed on camera for broadcast, always turn and look to see what’s behind you, in case the backdrop is inappropriate.

Brexit: journalists have taken over the asylum


Over the past few days, relentlessly deceitful anti-EU media helped persuade Britons to shoot themselves in both feet.

Stampa expands Brussels team


Our Brussels team has grown with the appointment of content marketing and online expert Pieter Segaert as senior account manager.

Fear, facts & fiction in the EU war of words


As a fan of all things European and a co-founder of Stampa, I must declare myself as a passionate ‘remain’ voter. However, I fear we are losing the communications battle.

All the world’s a live blog


Whether you have good news to share, or bad news you’d rather muffle, the world is a live blog that is racing to spread the word. Their deadline is now.

The newspaper is dead. Long live the newspaper!


A world where old established rules are changing, with media consumed à la carte rather than served as a set menu, demands careful thinking – or rethinking – about the most appropriate manner to tell your story.

“Leave your ego at the door” – James Curtis goes 60 seconds with Gorkana


Stampa director James Curtis was interviewed by media intelligence service Gorkana in ’60 seconds with…’, on journalists crossing to public relations.

We are all plagiarists now


Dutch daily De Volkskrant yesterday joined the ranks of the New York Times with the revelation that one of its employees had committed serial plagiary.

Is technology the enemy of communication?


The way new technologies could be affecting humans and changing the way people think and feel is an issue as important and unprecedented as climate change.

Clear as mud


Thankfully, there’s a trend towards clearer wording, as the realisation dawns that simple, straightforward writing makes for clear, compelling reading.

Stampa Belgium moves to central Brussels


Our Belgian office has moved to great new premises in the centre of Brussels. We’re located on the elegant Boulevard Adolphe Max, close to vibrant Brouckère square.

Stampa expands London PR team with Lizzie Hannaway


We have boosted our UK PR team with the appointment of Lizzie Hannaway as account director. Lizzie brings more than eight years’ experience in corporate, financial and professional services public relations roles.

Press releases by committee? The end result is seldom pretty


Your target readers are sick of dry-as-dust, formulaic press releases that bludgeon them senseless with the usual ragbag of corporate speak and the seemingly compulsory CEO quote starting “I’m excited” or “I’m delighted”.

Stampa expands media analysis team


We’ve added another member to our media analysis team: Carla Koelemij, who is now working from Stampa’s office in Amsterdam as a media analyst.

Heleen de Graaf becomes director at Stampa


Stampa has promoted Heleen de Graaf to the role of director. Heleen has been a key member of Stampa’s Amsterdam PR team since she joined the agency in 2011.

Stampa opens office in Belgium


Stampa has opened an office in Belgium, fulfilling the growing demand for corporate and financial communications on the Belgian market and clients’ desire to entrust their Benelux communications to a single agency.

Interrobangs?! and exclamation inflation!


Exclamation inflation – as well as Random Capitalisation – has infected the corporate world too. You can’t open an e-mail without being told you’re reading exciting news!

Delta Lloyd annual report shortlisted again for Sijthoff prize


The 2013 annual report of insurer Delta Lloyd, written by Stampa, has been shortlisted for the FD Henri Sijthoff prize for outstanding financial reporting.

How to write a better annual report


Based on the insights of Erik van der Merwe, we’ve compiled 10 tips on how you can turn your annual report into a clear, company calling card.

“Twenty pages on remuneration? That makes me sick”


Comparing a 60-page report from 1973 with a recent 400-page tome, annual reports have become illegible and primarily serve internal control purposes.

Forget sushi in Tokyo


In today’s online world, information is gathered over the phone, email and Google. Today’s young reporter travels no further than the coffee machine.

Annual reports: yearly headache or company calling card?


How do you produce a vibrant and compelling annual report? These are just some of the questions we hope to answer at a special event Stampa is hosting.

Putting words into someone else’s mouth


There you are, sitting at your desk, engrossed in updating your social media profile, when your CEO walks up to you and asks you to write him – or her – a speech.

A graduate’s guide to starting in PR


PR professionals wear many different caps. Some clients need to protect their reputations, others have to create them. Some clients need to be reactive, some proactive.

PR should rise above the right to be forgotten


Never say anything that you wouldn’t want to be quoted on. Don’t wait for a potentially damaging quote to appear in print and then try to have it struck from the record.

Deliberately damning or lost in translation?


There’s no such thing as bad publicity. But is it really immaterial what others say about you? Or the words you actually use?

No such thing as ‘off the record’


Journalists can genuinely mistake what’s being said on the record and what’s not. And why share confidential information with someone whose job is to sell news?

Stampa team makes strides in Zuidas run


Stampa made its biggest showing yet in Amsterdam’s Zuidasrun 2014, racing against more than 3,000 bankers, lawyers and consultants in what’s known as the Dutch business run.

Is it me who’s clever or you who’s stupid?


“It is not Mr. Van Gaal who has trouble speaking English, it is you, for not going along with his obviously much better interpretation of it”.

Unleash your inner Orwell


George Orwell’s ‘rules’ for effective writing for clear and honest writing remains as relevant today, not least for contemporary corporate writing.

No, you’re not Barack Obama


You have zero control over what a journalist writes, but you have 100% control over what you say. Even if you know you’ll get the quotes for review, pretend to yourself you won’t.

Don’t cock a snook at the non-natives


Identify your audience. Put yourself in their shoes. Know who they are, what they know, what they don’t know and what they need (and don’t need) to know.

Six-and-a-half reasons you won’t want to read this


It’s true these bite-size chunks are often easy to digest. But here are 6½ reasons why you should consider choosing another format or headline.

New recruits for Stampa’s Dutch PR and media analysis teams


Joining our Amsterdam office are Linda Huijsmans, a new account director on our public relations team, and media analyst Johann Migchels.

Wolters Kluwer selects Stampa for PR services in Netherlands and UK


We’ve been appointed by the global information services company to provide ongoing media relations consultancy and execution support in the Netherlands and the UK.

Delta Lloyd 2012 annual report shortlisted for Sijthoff prize


The Sijthoff prize is the highest recognition of financial reporting excellence in the Netherlands. It is awarded by Het Financieele Dagblad.

Stampa appoints Sara Loschacoff to head media analysis team


With more than a decade of experience, Sara’s insightful monitoring and analysis of media reports are crucial ingredients for all Stampa’s PR accounts.

Delta Lloyd appoints Stampa to write 2012 annual report


Stampa’s Anglo-Dutch team of experienced former financial journalists will produce the annual report in English, as well as creating a Dutch summary.

Stampa to write Vopak Annual Report 2012


Vopak’s Annual Report 2012 will be written in English, making Stampa’s Anglo-Dutch team of highly experienced former business journalists a natural choice.

Stampa boosts London PR team with Stacy Hyde and Tania Wild


Tania Wild and Stacy Hyde join as Account Directors, each bringing extensive experience of working in corporate, financial and consumer public relations.

Renewable energy specialist Tocardo appoints Stampa for international public relations


TOCARDO is dedicated to delivering the best and most economical turbines to harvest energy from the world’s oceans and rivers.

Stampa appoints NRC Handelsblad journalist Heleen de Graaf


Dutch-born Heleen, 42, will strengthen Stampa’s PR team in Amsterdam, as well as contributing to our copywriting and editing work.

Stampa appointed by Design Centre Chelsea Harbour


Design Centre Chelsea Harbour houses some of the most exclusive brands in interiors, and has become a trend-setting destination for the international design industry.

KPN Sustainability Report Scoops Top Transparency Prize


Stampa helped draft the report’s content and developed its key messages, working in close cooperation with KPN’s Corporate Communications department, CSR data verification specialist DHV, CSR auditor KPMG and designers.

Stampa appoints Gerrie Spaansen as Director


Gerrie has been a key member of Stampa’s Amsterdam financial PR team since 2007, advising clients including PIMCO, Teslin and Teleplan.

Stampa appointed by Kitcatt Nohr for UK PR


The twice winner of Marketing’s Agency of the Year has briefed Stampa to highlight the thought leadership that characterises its work.

Stampa hosts healthcare investment roundtable


Stampa and SSDV gathered together over 20 thought leaders from the government and private finance to help answer some of the many questions facing the sector.

Marieke Sepers joins Stampa media monitoring unit


Supporting our successful financial PR team, Marieke becomes the 12th team member of our fast-growing agency, based in Amsterdam and London.

Stampa appointed as a communications partner for GRI conference


The 2010 Amsterdam Global Conference on Sustainability and Transparency is the world’s largest sustainability reporting conference, taking place 26-28 May.

Stampa helps KPN bring its CSR reporting to A+ level


Stampa has helped telecommunications service provider KPN redesign its approach to Corporate Social Responsibility, working with the company to set ambitious goals for its CSR reporting

Stampa Shortlisted for European Excellence Award


The European Excellence Awards, which honour outstanding achievement in the communications profession on an international scale, will be presented on 10 December.

Stampa co-founds international sustainability network


Stampa is one of four agencies to create the network, along with Ethicity of France, Portfolio Communications of the UK, and Messagepool of Germany.

Teleplan appoints Stampa as PR adviser in the Netherlands


Stampa’s Amsterdam-based PR team will use its expertise and extensive contacts to connect Teleplan with leading Dutch financial and business media.

Stampa boosts Amsterdam PR team


Eveline Schijf’s impressive background in law and consultancy is a boost for Stampa’s pan-European corporate communications practice.

Sports Revolution appoints Stampa for UK PR


Sports Revolution has media partnerships with 72 football clubs across all the leagues, including 19 in the English Premier League.

Stampa supports Libersy with European PR


Libersy’s booking technology is making waves in e-business as it allows service industry SMEs to accept online reservations and payments.