Why jargon is the enemy of good writing

Sometimes it can seem that jargon is the native tongue of the corporate world. And while it may sound impressive to use buzzwords like ‘pivot’, ‘align’ and ‘agile’, the result is often vague, confusing and meaningless. Instead of making things clearer, jargon can have the opposite effect, leaving your audience confused and disengaged.

So, why do people use jargon?

• It’s easier than writing well

Jargon is a shortcut for conveying ideas that require thoughtful explanation. It’s easier to say ‘synergy’ than to explain how two parties are working together towards a common goal.

• You think it sounds smart

Some people think using complex terms make them sound clever. But often a jargon term is unnecessary and confusing. Why say ‘leverage’ or ‘utilise’ when a simple ‘use’ will do the job?

• You assume everyone will understand it

Within industries, it’s easy for bubbles to form with their own language. While ‘disruptive innovation’ makes sense to a tech expert, or ‘non-linear solutions’ to a management consultant, it’s meaningless to an outsider.

• You don’t even realise it’s jargon

Over time, jargon can become so embedded in your organisation’s culture, you don’t even realise you’re using it. And as complex terms creep into everyday speech, they completely lose their meaning.

Keep it simple

Albert Einstein is believed to have said, ‘If you can’t explain it simply, you don’t understand it well enough.’ And this notion holds true beyond the world of physics. Whether you’re introducing a business idea or outlining a new strategy, being able to get your ideas across clearly and concisely is a true sign of expertise.

In business especially, clear communication is key to success. By using plain, straightforward language, your message is more likely to connect with your audience – and stick. In a world where we’re bombarded with information daily, simple, direct and clear messaging is more valuable than ever before.

In this new series, we’re sharing our favourite tips and insights on the art of writing. Words matter – join us as we explore best practices and pitfalls in content creation, language usage, and more. More writing tips? Read our previous post ‘Unleash your inner Orwell‘.