Why tone of voice matters more than ever
What is tone of voice training? And how can it help you communicate more authentically?
When every organisation is communicating at a greater pace and volume as ever, what can help you stand out is a voice that feels genuine and truly aligned with its corporate brand and personality.
Tone of voice (TOV) is so much more than a writing style: it’s the fingerprint of your brand, your people, your values. It’s how you earn trust, showcase what you stand for, and build real connections. And when imitation is easy, the difference between generic and genuine becomes clear.
Your verbal identity defines how your brand speaks, its word choices, tone, and overall style. It’s what makes you distinctive and builds meaningful relationships with your audience.
At Stampa, we’ve seen the impact of an authentic voice in our training work with blue chip companies. Whether it’s helping HR write more personal emails, cutting through jargon in comms, or sharpening marketing copy, the goal is the same: make every word count by making it reflect who you really are.
Technology can generate text, but it can’t feel the weight of a message or the nuance of a moment built from a deep understanding of an organisation over time. That’s where tone becomes a strategic asset.
As we balance new tools with human creativity, it’s worth doubling down on what people do best: writing with intention and speaking in a voice that’s unmistakably their own.
Because authenticity isn’t a soft skill, it’s your edge.
