Too many ‘alsos’ turn annual reports into shopping lists
The word ‘also’ has a habit of getting hugely over-used in annual reports.
The word ‘also’ has a habit of getting hugely over-used in annual reports.
George Orwell’s ‘rules’ for clear and honest writing remain as relevant today, not least for contemporary corporate writing.
There you are, sitting at your desk, engrossed in updating your social media profile, when your CEO walks up to you and asks you to write him – or her – a speech.