Too many ‘alsos’ turn annual reports into shopping lists

The word ‘also’ has a habit of getting hugely over-used in annual reports.

Unleash your inner Orwell

George Orwell’s ‘rules’ for clear and honest writing remain as relevant today, not least for contemporary corporate writing.

Putting words into someone else’s mouth

There you are, sitting at your desk, engrossed in updating your social media profile, when your CEO walks up to you and asks you to write him – or her – a speech.