AI at Stampa

At a glance: At Stampa, we use AI as a support tool to boost efficiency, while safeguarding client privacy, ensuring human oversight, and upholding the highest ethical standards. We are committed to transparency and continuous evaluation to deliver high-quality, responsible communication.

How we use AI at Stampa
We use AI to help us work smarter and deliver even better results for our clients. From speeding up research to automating low-level admin tasks to kickstarting the brainstorming process, AI is simply a tool we use to enhance our work – not replace it. The time we save is reinvested into what matters most: expert advice, strategic insight, and carefully crafted, compelling content.

Here’s how we make sure AI supports our values and our clients’ trust:

Privacy first
We never enter confidential client information into AI tools that use data for training or could be accessed by external parties. Everything we do with AI complies with data protection laws and meets our own high privacy standards.

Human-led, AI-assisted
We use AI selectively to support our work, but our output is always shaped by human insight and judgement. As with all our work, we apply rigorous checks before anything leaves our hands.

Ethical and responsible
We use AI as a support tool to aid efficiency, and never for sensitive or strategic client work. Our team applies the same rigour to AI usage as we do to anything else we create.

Open and transparent
Transparency builds trust, a non-negotiable at Stampa. We are open about AI and how we use it in our daily work, and make sure we align with EU regulations for generative AI use.

Sustainable
We recognise that high-powered AI tools can have environmental costs, including increased energy and water usage. In alignment with our Sustainability Policy, we only use AI when it delivers clear value, and we avoid deploying AI for tasks that can be effectively handled by traditional software or manual approaches.

Always evolving
AI is moving fast, so we regularly review our approach to make sure we’re using the best tools in the smartest, safest way. We have an internal working group to make sure we keep abreast of trends and developments.

In short: AI helps us do more of what we do best – creative, strategic, high-quality communications – while keeping our standards as high as they’ve always been.