CDP turns annual awards into TV show
One of the most important events in the sustainable business calendar took place this week, with the CDP Europe Awards 2021 on 2 March. Every year, this brings together top-level business and political decision-makers to discuss how the EU’s 2050 climate neutrality goal can be achieved and rewards the world’s greenest businesses and cities with the CDP A List.
Communications around sustainability are a key specialism for Stampa, so we’re proud to be one of CDP’s PR agency partners in Europe, supporting it in the Benelux. As we discussed preparations for the 2021 Europe Awards, we were intrigued to hear how CDP plans to stage its high-profile event during lockdown.
By now, we’re all used to events moving online. But let’s face it, compared to the real thing, they are mostly a disappointing experience. Having staged its previous annual awards in illustrious locations such as France’s Ministry for Europe and Foreign Affairs in Paris and Brussels Town Hall, CDP didn’t want its biggest European event to suffer ‘death by Zoom’. So it’s chosen a novel tactic: teaming up with Euronews, Europe’s most-watched news channel, to produce the 2021 awards for television, open to everyone and free of charge.
Euronews is producing a 90-minute show that CDP broadcasted at 16.00 CET on 2 March on cdpeuropeawards2021.cdp.net. Filmed in Lyon, the programme featured contributions from German Chancellor Angela Merkel, European Commissioner Mairead McGuinness, Paris Mayor Anne Hidalgo, and Ambroise Fayolle, Vice President of the European Investment Bank. Euronews also produced a 26-minute edit of the award show to broadcast on its network.
“The urgent need to decarbonise our economy and secure our natural resources has always helped us attract top-flight speakers to the CDP Awards, backed by strong research based on CDP data. Our agenda is particularly important this year, as we focus on the urgent need for a green recovery after COVID-19,” says Maxfield Weiss, Executive Director of CDP Europe. “With this in mind, we wanted to maximise the impact of our awards with a different approach. Our topics are top of mind for business and political leaders across Europe, so we think a TV news programme is a fitting way to achieve maximum impact. We’re delighted to be working with Euronews and look forward to people tuning in.’’