Stampa appoints Sara Loschacoff to head media analysis team
Anglo-Dutch communications consultancy Stampa has appointed Sara Loschacoff as head of its media analysis team in Amsterdam.
With more than a decade of experience, Sara’s insightful, thorough and precise monitoring and analysis of media reports are crucial ingredients for all Stampa’s PR accounts.
“Sara’s appointment reflects the growing need for fast, top-quality media analysis. Knowing what others are saying about companies is crucial for their reputation management, especially in today’s instant social media environment,” says Stampa Director Marina Millington-Ward. “Not all publicity is good publicity, and the ability to accurately analyse the quality of media coverage gives companies a much more realistic insight into its value.”
Stampa uses a proprietary system to monitor print and online articles for relevance, tone and attention value, using sources including electronic news feeds, social media and search engine alerts. But the major added value lies in the analytical skills of its media analysts, who add the necessary depth and insights to daily, weekly and monthly reports.
Stampa has a team of 14 communications professionals – many former journalists with distinguished careers in print, newswires and television – based in Amsterdam and London. The boutique agency, which combines corporate and financial PR and internal communications with strategic content and editorial services, serves some of Europe’s biggest companies, including ING, Coca-Cola Europe, Allianz Global Investors, Pimco, Deutsche Asset & Wealth Management, Philips, ASML, Delta Lloyd and Wolters Kluwer.